Role: Art direction Client: Leroy Merlin (retail)
Job: Real home (annual campaign), 12 films, 18 key visuals, turned into hundreds
of media content across many platforms. The main goal of this extended retail campaign was to create a branding that can stand strong through all the media channels and deliver the core concept, real moments, real people and a real home.
of media content across many platforms. The main goal of this extended retail campaign was to create a branding that can stand strong through all the media channels and deliver the core concept, real moments, real people and a real home.
A simple and adaptable branding
Adaptability is crucial for establishing consistent branding for a company like Leroy Merlin, which utilises a wide array of media. Therefore, we sought the simplest method to highlight titles and create unity among the thousands of pieces produced throughout the year.
Credits: Agency- Tribal Worldwide CD- Cassio Moron/ Adriano Abdala AD- Nelson costa/ Leonardo Martinelli/ Wagner Fragata/ André Kovakloff CW- Thiago Bocatto/ Thiago Nori DG- Guilherme Garofalo/ Kika De Marco Studio- Vetor Filmes
