Role: Art direction Client: Caloi Bikes Job: A creative initiative encouraged drivers to reconsider their car usage and its direct impact on the quality of life in major urban centres. A call centre was established for individuals addicted to driving, where they could receive support or significant discounts on any Caloi bikes sold during the "Free Car Day" event. This initiative was featured in several publications, including Creativity-Online, Advertising Age, Latinspots, Ads of the World, Adeevee, Brainstorm9, and Brazilian Creative Club.
Credits: Agency - Tribal Worldwide DC- James Scavone/ Ricardo Schreiner AD - Leonardo Martinelli/André Kovadloff CW - Roberto Stahelin
